Mozilla has released its annual financial report for 2014, revealing a revenue increase of significantly less than five percent year-over-year, 90 % of which came from Google and Yahoo. Second, to place these summary financials in a lot more helpful viewpoint, we need to have to overlay the income and profit figures with the history of Android adoption, because the overall number of Android users is the best rough proxy for allocating by year their probably marketing revenue from Android and for their revenues from promoting Android apps via Google Play.
It is for the EU antitrust investigators in their present investigation of Android to establish if Google has abused its dominance in search by tying/bundling Google Search and other search-driven Google apps (YouTube, Maps, and so forth.) to dominate metadata collection and mobile search.
Google considers these non-GAAP financial measures to be beneficial metrics for management and investors since they exclude the impact of SBC and as applicable, other unique items so that Google’s management and investors can compare Google’s recurring core business operating outcomes more than a number of periods.
Google is working to hold advertisers on board with much better ad formats, far better targeting, and new items being introduced with reduced price entry points, all even though delivering much more visitors and much more strategies to target ads to the right men and women.
We also need to bear in thoughts that we are to some extent comparing apples and oranges right here – whilst Google is primarily a search engine, they do also personal a plethora of businesses like Motorola and YouTube, which are factored into their consolidated annual income report.